中外交流研究（中英文）

文化转译是一种能够跨越语言和文化异质性,以受众喜闻乐见的方式进行价值交流、情感共振的方式,与讲好中国故事的核心要义高度契合。基于文化转译视角讲好中国故事是新时代跨文化传播的新定位,有助于展现可信、可爱、可敬的中国形象,推动中华文化更好走向世界以及构建人类命运共同体。面对当前中国文化传播体系的滞后性、中西文化差异存在的客观性和“西强东弱”国际传播格局的长期掣肘,中国亟需以数智技术赋能优化中国故事的内容和呈现方式、在增强中华文明传播力影响力中坚守中华文化立场、加快构建具有中国特色的话语和叙事体系,进而提升中国的国际话语权和影响力。

Cultural translation is a way of value exchange and emotional resonance that transcends linguistic and cultural heterogeneity, and is highly compatible with the core essence of telling China's stories in a way that is pleasing to the audience. Telling China's stories from the perspective of cultural translation is a new positioning for cross-cultural communication in the new era, which helps to showcase a credible, lovely, and respectable image of China, promote Chinese culture to better enter the world, and build a community with a shared future for mankind. Faced with the backwardness of the current Chinese cultural communication system, the objectivity of cultural differences between China and the West, and the long-term constraints of the “strong in the west and weak in the east” international communication pattern, China urgently needs to empower and optimize the content and presentation of her stories with digital technology, adhere to the Chinese cultural position in enhancing the influence of Chinese civilization communication, accelerate the construction of a discourse and narrative system with Chinese characteristics, and thereby enhance China's international discourse power and influence.